When looking into expanding your business into the Asia Pacific Region, one of the best markets to commence your expansion is within Australia. For North American companies there are a number of reasons, some of which include: - During the 2008/09 Global Financial Crisis there were only 3 countries in the World that did not go experience a technical recession, these countries were China, India, and Australia. Australia is a sophisticated and modern economy that is a major exporter of primary resources (such as mineral and agricultural commodities). Asian demand for minerals, metals, and energy resources continues to be an engine for growth nationally.
- English(UK)-speaking business culture make the Australian market easily accesable for American and Canadian businesses
- Time Difference of 8-10 hours between US Eastern Time, and Australian Eastern Time. This often allows business to set up follow the sun operations in a politically stable, English speaking country,
- More centralized government means business with high government exposure often achieve great success due to fewer points of contact.
- Australia is in our opinion one of the most politically stable countries in the Asian Region, and a country experiencing continued growth with an expanding immigration program.
- Free Trade Agreements encourage international trade between Australia and North America.
Challenges of the Australian Market might include: - Slight differences in culture mean that although on appearance similarities may exist, being aware of nuances in Australian Culture can always make a big difference. A simple example is the difference in numbers of students that take up interstate tuition, and of course a public health system with minimal employer involvement.
- Geography. The Australian marketplace is geographically disperse which in turn means that the Australian market often focuses on local support, and service delivery
- Difference in human resource and business practices. Differences in minimum conditions of employments and differences in warranty and accounting practices are important to get right in the first place.
We traditionally focus on Information Technology Businesses looking to set up in Australia, and can assist with growth by expansion, growth by acquisition or assist in channel development across the entire country. | 